Why Him? Troiano’s been instrumental in helping cable operators build successful business models around VOD. The platform-agnostic BlackArrow Advanced Advertising System allows “operators and programmers to execute advertising across any emerging or New TV platform,” he says.

Motoring: BlackArrow’s been working with Motorola Mobility “on a number of joint initiatives with customers that will have the benefit of accelerating the adoption of advanced advertising across multiple platforms, including TV, set-top box, DVR, mobile and tablet devices,” Troiano says.

When Will Authentication Be A Success? “When set-top box data is combined with digital data to support both the pay TV and the video advertising business models of content producers and distributors.”

Favorite Digital Toy: “My iPhone. It’s the one device on which I can secretly, read, watch TV, surf the Web and play games and still tell my wife I’m working.”

The Daily


Sinclair Signs Sports Betting Deal With Bally’s

Sinclair and Bally’s have entered into a long-term strategic partnership that will combine the latter’s sports betting technology with Sinclair’s broadcast nets, RSNs, streamer STIRR and more. Bally’s

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