Why Him? Troiano’s been instrumental in helping cable operators build successful business models around VOD. The platform-agnostic BlackArrow Advanced Advertising System allows “operators and programmers to execute advertising across any emerging or New TV platform,” he says.
Motoring: BlackArrow’s been working with Motorola Mobility “on a number of joint initiatives with customers that will have the benefit of accelerating the adoption of advanced advertising across multiple platforms, including TV, set-top box, DVR, mobile and tablet devices,” Troiano says.
When Will Authentication Be A Success? “When set-top box data is combined with digital data to support both the pay TV and the video advertising business models of content producers and distributors.”
Favorite Digital Toy: “My iPhone. It’s the one device on which I can secretly, read, watch TV, surf the Web and play games and still tell my wife I’m working.”