To showcase Nat Geo’s two-part drama about the first Thanksgiving, the network launched a “Saints & Strangers” choose-your-own-adventure style game. The kicker? Every single decision and repercussion were informed by historical research, giving the non-fiction fan a deeper dive while scripted history fans got a premium quality narrative experience. Saints & Strangers digital content brought in more than 530K unique visitors and one million page views, with people spending, on average, 10 minutes on the experience.

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Wednesday–January 14

The Absurdity of ‘Cookie’ Notifications

Research suggests that Americans who celebrated the recently completed holiday season likely purchased a significant portion of their gifts and supplies online. In a majority of instances when consumers ventured onto the internet to buy, explore, read or browse—just as during the rest of the year—they were greeted with a notification informing them that the […]

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