To showcase Nat Geo’s two-part drama about the first Thanksgiving, the network launched a “Saints & Strangers” choose-your-own-adventure style game. The kicker? Every single decision and repercussion were informed by historical research, giving the non-fiction fan a deeper dive while scripted history fans got a premium quality narrative experience. Saints & Strangers digital content brought in more than 530K unique visitors and one million page views, with people spending, on average, 10 minutes on the experience.

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