This interactive companion to Breakthrough allows viewers to dive deeper into the breakthroughs explored in the broadcast through a virtual-reality inspired futuristic 3D interface. The approach resonated with the digital-native audience. Over the course of 7 weeks, the site saw pops in traffic as the social media team shared deep links to the videos and content within. The company saw jumps in traffic each Sunday for the weekly premieres because of the interest sparked by that week’s topic and content offered.

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Friday–January 9

Eventful 2025 Sets Up a Busy Year Ahead

If 2025 was about positioning, 2026 is shaping up as a year of execution. That goes for the FCC, which has set the stage for spectrum auctions, broadcast ownership rules reform and heightened scrutiny of network/affiliate dynamics, as well as companies hoping to close on high-profile mergers that would reconfigure their respective industries.

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