This interactive companion to Breakthrough allows viewers to dive deeper into the breakthroughs explored in the broadcast through a virtual-reality inspired futuristic 3D interface. The approach resonated with the digital-native audience. Over the course of 7 weeks, the site saw pops in traffic as the social media team shared deep links to the videos and content within. The company saw jumps in traffic each Sunday for the weekly premieres because of the interest sparked by that week’s topic and content offered.

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Ratings

News, sports and Christmas movies dominated the ratings last week. But a strong showing for “Yellowstone” propelled Paramount to the fourth most-watched cable network for the week. Immediately following

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