Nat Geo decided the best way to get the media immersed in its film “Killing Kennedy” was to take them to Dallas. A select group of journalists were given a firsthand look at the project. Every moment of the trip linked to the story—from staying in the same hotel that JFK and Jackie did the night before the assassination to even a recreation of the president’s last meal—soft poached egg, toast and jam. In addition to seeing significant sites, Nat Geo had representatives from the film there so the reporters could have everything they need to write their stories before the premiere. The tour drew tons of coverage, with a couple local outlets even covering the press tour itself!

The Daily


NARB: Boost Should Stop Unlimited Data Claims

The National Advertising Review Board recommended that Boost Mobile discontinue the claim “unlimited data” for its Go Unlimited data plans. The plan includes 35GB of 4G LTE data, followed by unlimited 2G

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