National Geographic Channel

Nat Geo decided the best way to get the media immersed in its film “Killing Kennedy” was to take them to Dallas. A select group of journalists were given a firsthand look at the project. Every moment of the trip linked to the story—from staying in the same hotel that JFK and Jackie did the night before the assassination to even a recreation of the president’s last meal—soft poached egg, toast and jam. In addition to seeing significant sites, Nat Geo had representatives from the film there so the reporters could have everything they need to write their stories before the premiere. The tour drew tons of coverage, with a couple local outlets even covering the press tour itself!