As part of National Geographic Society’s Big Cats Initiative (BCI) to help halt the decline of big cats, the network’s campaign created a powerful rallying cry that has raised awareness and educated people on the issue. It also inspired people to raise funds. Donations for Build A Boma have reached 42% of goal within several months of launching, and proceeds from the sale of the USA Today special edition totaled approximately $12K, to name just a few. The initiative also helped build a community and develop a bond for continued support.

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Sinclair Responds to Fired Tennis Channel CEO Suit

Sinclair responded Friday to a wrongful termination lawsuit filed by former Tennis Channel CEO Ken Solomon , denying the allegations of breach of contract and other claims. What’s more, Tennis Channel owner

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