EVP, Marketing
Starz

Starz is remaking itself under the tag line “Taking You Places”—and McGee is the woman to get the network there. As Starz delves deeper into original programming, she has embraced her role marketing both the new content and the overall network messaging. This means an even keener brand focus and the inclusion of more digital strategies. “I really enjoy the earliest stages of planning a campaign and exploring all the possibilities with staff and colleagues,” she says, “and then again later in the process when a brilliant idea starts to take shape creatively.”

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Wednesday–September 17

Wrestlepalooza: ESPN Is New WWE Home, But Not For All Pay TV Subs

ESPN will air “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs will have access to the event.

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