Cassidy was part of the team at NBCU Cable Entertainment that recently acquired a majority control in Craftsy, an online site offering HD how-to videos, project patterns, photo galleries and more for crafting. She also helped acquire PRIV, an app-based product that enables beauty and wellness on demand. Moving forward, she’ll integrate and identify opportunities within the company to grow the businesses. Her best tip for mentoring? “Encouraging learnings beyond our industry.”

The Daily


Pittsburgh Gets Locast

Broadcast streaming app Locast expanded into the Pittsburgh TV market. The streamer, now serving 35 markets, will reach more than 1 million residents in the DMA, which also covers Morgantown, West Virginia

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