By introducing Native American youth stories with music as a universal connector, Rebel Music’s campaign created engagement with unexposed artists and rallied mainstream audiences and Native Communities. The Facebook premiere went viral, breaking records with 4.4 million+ views and 75k+ shares (becoming MTV’s most viewed/shared Facebook video ever!), 197k+ likes and 27k+ comments like “Who’s proud to be Native American? I am!!” The show gained 410 million+ press impressions and it even got the attention of the White House, which featured the program at a screening and panel discussion for the December Generations Indigenous Conference.