By introducing Native American youth stories with music as a universal connector, Rebel Music’s campaign created engagement with unexposed artists and rallied mainstream audiences and Native Communities. The Facebook premiere went viral, breaking records with 4.4 million+ views and 75k+ shares (becoming MTV’s most viewed/shared Facebook video ever!), 197k+ likes and 27k+ comments like “Who’s proud to be Native American? I am!!” The show gained 410 million+ press impressions and it even got the attention of the White House, which featured the program at a screening and panel discussion for the December Generations Indigenous Conference.

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Friday–December 5

Programming

The Dec. 22 Monday Night Football game between the 49ers and Colts is adding another method of distribution beyond ABC and ESPN : Disney+ . It’ll be the first traditional NFL broadcast to stream

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