Marketing Manager, Destination America, American Heroes Channel

Aghajanian is the personification of “overachiever.” One of his biggest roles has been as creative lead for The Red Bandanna campaign, which features a cash prize awarded to a non-profit in honor of 9/11 hero Welles Crowther. The event takes over a Boston College football game each year, with Aghajanian running interference between a large college, an ACC football team, ESPN and even getting Red Bandanna branding on Under Armour shirts. When he’s wearing his Destination America hat, Aghajanian manages convention initiatives, including last year’s New York Comic Con “Exorcism: Live!” panel. One of his mentors is Discovery Communications marketer Laura Giacalone. Her “mentorship and trust in me got me to where I am today,” he said.

What is the one habit that makes you most successful?

One habit is my willingness to (at least try to) help with anything.

Who has been your biggest mentor and why?

I have had several mentors at Discovery, but Laura Giacalone’s mentorship and trust in me got me to where I am today.

What is the most exciting thing about working in this industry?

Finding and then experimenting with the newest way to get your content in front of potential viewers is very exciting.


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