Marketing Manager, Destination America, American Heroes Channel

Aghajanian is the personification of “overachiever.” One of his biggest roles has been as creative lead for The Red Bandanna campaign, which features a cash prize awarded to a non-profit in honor of 9/11 hero Welles Crowther. The event takes over a Boston College football game each year, with Aghajanian running interference between a large college, an ACC football team, ESPN and even getting Red Bandanna branding on Under Armour shirts. When he’s wearing his Destination America hat, Aghajanian manages convention initiatives, including last year’s New York Comic Con “Exorcism: Live!” panel. One of his mentors is Discovery Communications marketer Laura Giacalone. Her “mentorship and trust in me got me to where I am today,” he said.

What is the one habit that makes you most successful?

One habit is my willingness to (at least try to) help with anything.

Who has been your biggest mentor and why?

I have had several mentors at Discovery, but Laura Giacalone’s mentorship and trust in me got me to where I am today.

What is the most exciting thing about working in this industry?

Finding and then experimenting with the newest way to get your content in front of potential viewers is very exciting.

Join the Overachievers at a celebratory networking reception on Wednesday, December 14 | Register Today

The Daily

Subscribe
Tuesday–December 10

Charter CEO Talks Broadband Moves, Next Steps for Video

For Charter CEO Chris Winfrey, when you push one-time events aside, the underlying trend for subscribers is actually slightly better YOY.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.