Roggero’s efforts in Fuse’s relaunch and the launch of the FM music network helped turn Fuse into the largest independent multicultural and largest Hispanic-targeted cable network. Digital initiatives such as expanded content, a mobile app, and a podcast network  made Fuse.tv a digital pop culture destination that continues to grow. “As viewing habits—particularly among multicultural and millennial audiences—continue to move towards mobile, the ability for networks to offer their programming over-the-top is essential,” Roggero says. “This will likely include OTT with a mix of authentication using cable subscription logins, along with programming created exclusively with digital viewers in mind.” How does this benefit cable? “The reality is that if viewers aren’t offered options that are in line with their consumption preferences, there’s a growing chance that they won’t be subscribers for long.”

What grade do you give the cable industry on diversity and why?
B-. While overall, the cable industry has done an exceptional job embracing and promoting diversity in its programming, and in industry efforts through the trade media and organizations like NAMIC, WICT and others, there is still much to be done.  Our society benefits most from a diverse media, and one that reflects not only our multicultural population but also a diversity of ideas and genres.

The technology that will most benefit cable over the next year is…
As viewing habits–particularly among multicultural and millennial audiences–continue to move towards mobile, the ability for networks to offer their programming over-the-top is essential.  This will likely include OTT with a mix of authentication using cable subscription logins, along with programming created exclusively with digital viewers in mind.  How does this benefit cable?  The reality is that if viewers aren’t offered options that are in line with their consumption preferences, there’s a growing chance that they won’t be subscribers for long.

What television show/s – cable or broadcast – best embrace diversity?
The best example is probably the Summer Olympics.  Watching the parade of nations in Rio, despite all of the issues that have been in the headlines leading up to the Games, one is able to sit back and marvel at the fact that this event brings people from all around the world, of all backgrounds, together for a common goal and around common interests.  When diversity is viewed through the prism of such a celebration, everyone wins.  Entertainment programming should take note.

The Daily

Subscribe
Wednesday–July 16

Effros: The Rate of Change

So we’re back where we were with rate of return regulation: an incentive to spend more. There’s just not much rate of change in our regulatory thinking.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.