Angus geeks out on all the new gear and technology, and he hooks up as much of it at home as he can (it drives his wife and kids crazy). He then watches his family use it all. “It’s important to see how intuitive it is for someone coming at it for the first time. The entire process informs how we create and evolve our multiscreen experiences,” he says. At TWC, Angus’ innovative mindset has shaped the company’s TVE strategy and execution. He was instrumental in getting TWC programming across platforms via the TWC TV app.
What does the multiscreen experience look like in 3 years?
I think it will look much like how TWC TV looks today but further evolved and more broadly used – both by consumers and distributors. The experience itself will become more reliable, higher quality and frictionless to use on virtually every device. TV Everywhere will live up to its name. New distribution and network models will emerge, and the existing ones will change and adapt (those that want to survive). I still believe that the MVPD model will remain the most prevalent and provide the most value to consumers — though with more choice and a variety of price points.
How do you keep yourself and your team engaged and informed on the changing multiscreen universe?
I geek out on all the new gear and technology, and I hook up as much of it at home as I can – it drives my wife and kids crazy. “Which remote is it today? How do I turn this thing on? It isn’t working…” I use it all, and see what the strengths and weaknesses are of each. And, I watch how my family uses it too – it’s important to see how intuitive it is for someone coming at it for the first time. The entire process informs how we create and evolve our multiscreen experiences. By using as many other devices as possible and watching them evolve, you don’t just see what works and what doesn’t, you think about how you’d improve the bad and how you’d turn the good into great.
If you had to spend a month in the virtual reality, what would your environment be?
Somewhere without TV – probably underwater on a coral reef in the tropics, or climbing Mt. Everest.