Santos has poised himself and Myx TV as a strong voice for the Asian American community in the entertainment world. This year, he was invited to speak at the White House Initiative at the Asian Americans and Pacific Islanders conference, and he recently exec-produced “My Motto: Veterans Edition,” a TV special for Asian Pacific American Heritage Month that spotlighted the stories of three AAPI veterans whose time in the service empowered them to lead upon their return home. He’s expanding Myx’s reach as well, recently overseeing the premiere of new web series “My Motto” that highlights the lives of Asian American millennials. “Through cable entertainment we’ve been given an opportunity to empower diversity by allowing more people to tell their stories and shape the national conversation into something that is truly representative of our country today,” he says.

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3Q Was Rough for Cable—What Happened?

The concept of cable companies struggling to spark consistent subscriber growth in the new age of media isn’t new. Nor is it surprising that an ultra-competitive environment has made it difficult to sustain momentum. But when the sub losses stack for companies and the industry at large, there’s an underlying sense of skepticism from analysts eagerly listening to earnings calls.

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