Santos oversees the Asian American network’s strategy, programming, production, marketing, ad sales and business development, with the goal of elevating the narratives of one of the most under-represented minority groups in media. With Santos at the helm, the net launched on Time Warner Cable in southern California last November. He also upped the net’s digital offerings and launched four new original programs. Santos defines diversity as something “beyond physical manifestation of race or gender—it’s about everything that makes us human such as our beliefs, personalities, and experiences.”

Best business advice you’ve received?

The best business advice I’ve ever received was to take risks and not be afraid to fail. Failure is an opportunity to learn and improve.

How do you define diversity?

Diversity goes beyond physical manifestation of race or gender—it’s about everything that makes us human such as our beliefs, personalities, and experiences.

How can cable better support diversity?

Cable can better support diversity by giving chances to new talent who have different stories to tell from different perspectives.

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