Michelle L. Rice

When it comes to industry disruptors, “Keep an eye on mobile,” Rice says. “Smartphones are the new Black.” Indeed, this savvy exec’s efforts and institutional knowledge have helped shape TV One’s distribution growth and expanded carriage on a significant level. Her attention to the viewing habits and entertainment consumption of African-American viewers drives new partnerships across platforms as she negotiates renewals with all key distribution partners—all while crafting the network’s TVE and new media strategy to take TV One to the next level.

Who has been your strongest mentor, and why? 

I have a former boss who is a great mentor because I can also count on her to “put the mirror in my face.”

What qualities do you look for when making a new hire?

I look for leaders who are strong communicators, innovative, smart, strategic, adaptable and courageous.  These are the skills you need to successfully manage change, lead diverse work groups and stay ahead of the competition.

Name one emerging trend in cable we should all have our eye on 

Keep an eye on mobile.  Smartphones are the new Black.