SVP, Advertising Sales

Revolt TV

Under Michael Roche’s steadfast leadership, newcomer Revolt managed to book 50 national advertisers in its first year despite the fact that it wasn’t even rated. How did he do it? By blending TV exposure with hyper-targeted and measurable digital and social campaigns, for one—but also by tying clients to Revolt’s increasingly impressive array of special events in the field. Over the last year or so, Revolt added a dozen new advertisers from its upfronts across 8 major agencies. Froom Honda’s Revolt Live integration to AT&T’s Revolt Mobile App sponsorships to Pepsi’s role in the Revolt Music Conference, Roche and his team are always looking to go the extra mile for clients. Indeed, Roche recently partnered with JauntVR to shoot a Big Sean outdoor concert in Virtual Reality, positioning Revolt to benefit when VR eventually takes off.

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YouTube TV Multiview Extends to Android

After rolling out multiview to iPhones and iPads in March, YouTube TV is bringing the popular feature to Android mobile and tablet devices.

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May 20
2024 Diversity & Pride List Awards Nominations close July 19th.
Jun 13
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2024 FAXIES Awards FAXIES Celebration on June 18th.
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2024 Most Powerful Women Awards Nominations Open July 1st, 2024.
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Contact Rob Hudgins, [email protected], for more information.