SVP, Advertising Sales
Under Michael Roche’s steadfast leadership, newcomer Revolt managed to book 50 national advertisers in its first year despite the fact that it wasn’t even rated. How did he do it? By blending TV exposure with hyper-targeted and measurable digital and social campaigns, for one—but also by tying clients to Revolt’s increasingly impressive array of special events in the field. Over the last year or so, Revolt added a dozen new advertisers from its upfronts across 8 major agencies. Froom Honda’s Revolt Live integration to AT&T’s Revolt Mobile App sponsorships to Pepsi’s role in the Revolt Music Conference, Roche and his team are always looking to go the extra mile for clients. Indeed, Roche recently partnered with JauntVR to shoot a Big Sean outdoor concert in Virtual Reality, positioning Revolt to benefit when VR eventually takes off.