SVP, GM
BET International

As BET expands its footprint beyond the United States, Armstrong is leading the charge. At the end of ’08, he ushered in BET’s launch to 29 countries in sub-Saharan Africa – expanding an international reach that already included the US, Canada, Carribbean and UK. His lengthy list of responsibilities for BET International includes licensing BET programs, developing, launching and operating BET-branded channels and programming blocks, as well as the development of the BET brands on mobile and broadband platforms.

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BET is doling out $100,000 in microgrants to 10 Harlem businesses and non-profits to continue their recovery from COVID-19 and to honor the entrepreneurial spirit of Soul Train’s

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