A veteran sales and marketing executive, Cooper oversees corporate marketing strategy for Fox Networks’ distribution efforts. He also manages marketing and local ad sales relationships between Fox and its pay TV corporate partners, and manages the company’s team of regional marketing directors. He is an active member to both internal Fox junior executives and members of NAMIC. Cooper recommends companies “invest in a workforce that continuously thinks outside of the box, offers new perspectives and provides actionable insights for companies to exploit business opportunities.”
What grade do you give the cable industry on diversity and why?
Different grades across the industry. Traditional appetites for legacy programming and entertainment options have given way to a desire for customization and curation. This has led to increased targeting, segmentation and the development of alternative programming options for a growing and diverse customer base. To attract and keep these new customers, in the face of strong competition, it’s imperative that the cable industry knows how to reach and communicate with those customers, as well as understand their likes and dislikes. The companies and organizations that will thrive in this new environment will be the ones that can successfully embrace change. That means investing in a workforce that continuously thinks outside of the box, offers new perspectives and provides actionable insights for companies to exploit business opportunities.
The technology that will most benefit cable over the next year is…
One that provides customers with an intuitive, state-of-the-art, user interface that incorporates interactive social media and algorithmic-based programming recommendation functions. The latter must be capable of analyzing consumer viewing habits in order to enhance and recommend programming choices in a personal manner.
My personal election campaign slogan would be…
Build a better future today.