VP, Affiliate Marketing and Ad Sales
Fox Cable Networks

One of cable’s nicest people, soft-spoken Cooper’s tenure with Fox Cable Networks began as the unit started on its growth path. That rise was due in no small part to Michael’s managing of marketing strategies and promotions for the group’s extensive portfolio. He’s also been a key player in shaping FCN’s ad sales strategy, determining the best integration of emerging platforms, such as Canoe and interactive TV. The former Court TV exec has long been active in promoting diversity, having chaired NAMIC’s Los Angeles chapter and now as a NAMIC board member.

The Daily

Subscribe

NBCU, FreeWheel Deepen Partnership

NBCUniversal and FreeWheel are strengthening their existing relationship. FreeWheel will now lead ad decisioning across NBCU properties with its new AutoScheduler tech. The tool analyzes ad breaks and works to

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up