Bishara’s innovative thinking has led to groundbreaking Synacor projects like Cloud ID Social Login and Cloud ID Auto Authentication. While ever-evolving content delivery options may terrify some executives, it seems Bishara can’t wait to see what’s next. “I’m excited about the prospect of personalized consumer offerings (that are modular) and available on any device, consisting of a mix of live TV as well as VOD,” he says. “As compelling as this choice is, it will also present greater fragmentation from a consumer experience perspective, and the ability to bring these discrete elements together will add tremendous value.”

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