Michael Baireuther

Supervising Producer, The Agency, Discovery Communications

Baireuther is working to bring virtual reality content to Discovery consumers. His projects have included spearheading the Gillette Pressure Chamber, a popular SxSW Interactive conference 4D event that had attendees riding moving chairs while wearing Samsung Gear headsets that allowed them to experience roller coasters, canyon rope swings and other high “pressure” activities. The VR experience received thousands of visitors and millions of digital views. Baireuther also created the concept, wrote the scripts and oversaw all production for a Science campaign for “How It’s Made.” The imaginative spots focused on how kids think the things in our lives our created.

Baireuther is working to bring virtual reality content to Discovery consumers. His projects have included spearheading the Gillette Pressure Chamber, a popular SxSW Interactive conference 4D event that had attendees riding moving chairs while wearing Samsung Gear headsets that allowed them to experience roller coasters, canyon rope swings and other high “pressure” activities. The VR experience received thousands of visitors and millions of digital views. Baireuther also created the concept, wrote the scripts and oversaw all production for a Science campaign for “How It’s Made.” The imaginative spots focused on how kids think the things in our lives our created.

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