Mediacom set out to generate interest and awareness of its affordable business services for small- and medium-size business clients, offering new options to help lower overhead costs and increase productivity. The strategy was simple but effective: 30-second spots touted how Mediacom could solve specific problems faced by SMBs, and direct mail targeted specific silos such as healthcare to customize a message that would resonate. Print ads targeted business and medical journals. The results: New Mediacom Business accounts increased by more than 20%; and Mediacom Business Internet, Phone and TV bundle accounts grew by 85%.

The Daily

Subscribe
Monday–September 21

Supply Chain: Fiber Demand Skyrockets in Age of COVID

Broadband and cable operator are running into supply chain problems as they embark on construction—particularly for fiber.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up