Mediacom set out to generate interest and awareness of its affordable business services for small- and medium-size business clients, offering new options to help lower overhead costs and increase productivity. The strategy was simple but effective: 30-second spots touted how Mediacom could solve specific problems faced by SMBs, and direct mail targeted specific silos such as healthcare to customize a message that would resonate. Print ads targeted business and medical journals. The results: New Mediacom Business accounts increased by more than 20%; and Mediacom Business Internet, Phone and TV bundle accounts grew by 85%.

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Thursday–February 25

Mediacom Sees 24% FCF Jump

The pandemic continued to drive strong broadband gains for Mediacom in 4Q20, with the company reporting an 8.3% YOY jump in broadband customers. Adjusted OIBDA rose 16.3% to $246.8 million, while free cash

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