Mediacom

Mediacom set out to generate interest and awareness of its affordable business services for small- and medium-size business clients, offering new options to help lower overhead costs and increase productivity. The strategy was simple but effective: 30-second spots touted how Mediacom could solve specific problems faced by SMBs, and direct mail targeted specific silos such as healthcare to customize a message that would resonate. Print ads targeted business and medical journals. The results: New Mediacom Business accounts increased by more than 20%; and Mediacom Business Internet, Phone and TV bundle accounts grew by 85%.