Matthew Windsor

Publicist, Animal Planet, Discovery Communications

Windsor has taken on impressive top priority PR campaigns for shows including “Finding Bigfoot” and “My Cat from Hell,” while also supporting the larger PR team. Known as Animal Planet’s “Cat Daddy,” he has secured coverage for Kitten Cam on CNN, NY Times and USA Today. “In a few years, the cable landscape may look dramatically different, and I look forward to the challenge of figuring out how we’ll take that head on and how it will shape my career as it advances,” he says.

What makes you most excited about this industry as you advance in your career?

I think we’re getting into unchartered territory in cable that sets us up for an exciting future. With multi-platform viewing and content consumption habits very much at the top of mind, I think there is a real challenge in the industry to become even more creative and re-invent our strategies and the way we approach each day. In a few years, the cable landscape may look dramatically different, and I look forward to the challenge of figuring out how we’ll take that head on and how it will shape my career as it advances.

Who has been your biggest mentor and why?

It’s tough to pinpoint one particular person since Discovery Communications has a fabulous mentor program with an abundance of industry leaders and talented executives that lend their time and experiences to it. Being able to learn from these individuals that come from different departments and with different skill sets has been invaluable. On a day-to-day basis, I feel very fortunate to work on a network lead by CableFax Hall of Famer, Marjorie Kaplan. Marjorie encourages all of her staff to think outside the box, engrain storytelling and passion into every work day and take big swings without fear of failing. Her strong leadership and focused direction trickles down throughout our organization and provides a strong foundation that has helped shape my career.

What would be your ultimate dream job?

Going into college, I had dreams of becoming an ESPN SportsCenter anchor and I still think filling that would make for an amazing career. Although, after a few years working with the media, I realize there is so much more that goes into it than just reading the highlights from last night’s game.

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