Manager, Ad Sales Marketing, Food Network & Cooking Channel

McConnell knows how to sell ad sales—by creating relationships between the network’s viewers and the company. When confronted with the challenge of partnering with a smaller brand like Sargento, he used his knowledge that their viewers enjoy active participation to create the “Chopped at Home Challenge.” Sargento promoted the challenge on its Shreds line of cheeses, which drove entries and viewers to watch “Chopped.” The contest ended with the finalists brought to New York to compete on a special episode of the show. The campaign, having met Sargento’s KPIs, has been renewed, and grown with the addition of Ted Allen as host. One of his keys to success is to choose face-to-face communications or even a phone call over email. “There is so much that is lost in translation when all work is done over email,” he says.

What is the one habit that makes you most successful?

Face to face communication or phone calls when face to face is not an option with recaps sent via email.  There is so much that is lost in translation when all work is done over email.  Working directly with someone on a project always yields a greater understanding of messaging from both parties involved.

What is the most exciting thing about working in this industry?

Getting to see campaigns that I helped create be brought to life on screens and in stores across America.

Who has been your biggest mentor and why?

Bob Martin.  Bob Martin is the Assistant Dean for Internships and Career Placement at Penn State.  He is the person that first introduced me to the world of Ad Sales and had the biggest hand in helping me win an internship at Food Network, which ultimately led to full time employment.  He is the kind of person that goes out of his way to help everyone he meets, in any way he can.

The Daily


Maine A la Carte Case Dies

Maine is no longer fighting to enact a law that would force cable operators to make video channels (and individual programs) available to consumers on an a la carte basis.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.