As Comcast continues to extend its cloud-based X1 platform to more customers, Strauss is already looking for more ways to integrate even more delivery options in the future. For one, he pioneered the sale of digitally downloadable TV shows and movies. And in his hands, Comcast’s TV Everywhere should actually be available everywhere and on every device imaginable. Subscriber TVE usage is already up 20 percent this year over last year this time—a good indicator. “People typically default to the best screen available,” Strauss says. For him, that’s usually the television.