EVP, Ad Sales
GMC and Sportsman Channel

Talk about an innovative upfront. This year 500 buyers boarded the GMC bus to view presentations – and enjoy karaoke parties at night. An increase of 100% in revenue and new business was the result. Now also responsible for Sportsman Channel’s ad sales, direct-response ad sales were up 50% in her first three months. Her free time is most happily spent staging and redesigning – not buses, but interiors. She likes “maximizing the use of space with a limited budget. [I] love antique shutters and currently have a dozen,” recycled as headboards, interior windows, tables or as a stand-alone decorative objects.

The Daily

Subscribe

FCC Happenings

The FCC gave the official OK to RSM US LLP as the C-band relocation coordinator.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up