EVP, Ad Sales
GMC and Sportsman Channel

Talk about an innovative upfront. This year 500 buyers boarded the GMC bus to view presentations – and enjoy karaoke parties at night. An increase of 100% in revenue and new business was the result. Now also responsible for Sportsman Channel’s ad sales, direct-response ad sales were up 50% in her first three months. Her free time is most happily spent staging and redesigning – not buses, but interiors. She likes “maximizing the use of space with a limited budget. [I] love antique shutters and currently have a dozen,” recycled as headboards, interior windows, tables or as a stand-alone decorative objects.

The Daily

Subscribe
Friday–May 26

AT&T Stands Against T-Mobile Satellite Connectivity Plan

AT&T submitted a filing at the FCC last week opposing an application by T-Mobile and SpaceX to offer a satellite to device service. It criticized SpaceX for requesting a waiver of the Commission’s

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.