EVP, Ad Sales
GMC and Sportsman Channel

Talk about an innovative upfront. This year 500 buyers boarded the GMC bus to view presentations – and enjoy karaoke parties at night. An increase of 100% in revenue and new business was the result. Now also responsible for Sportsman Channel’s ad sales, direct-response ad sales were up 50% in her first three months. Her free time is most happily spent staging and redesigning – not buses, but interiors. She likes “maximizing the use of space with a limited budget. [I] love antique shutters and currently have a dozen,” recycled as headboards, interior windows, tables or as a stand-alone decorative objects.

The Daily

Subscribe
Wednesday–July 2

Paramount’s Reason for Settling Trump Lawsuit

With news breaking overnight of Paramount Global’s $16 million settlement of President Trump’s “60 Minutes” lawsuit, the company couldn’t ignore the elephant in the room during its annual shareholder meeting Wednesday.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.