Campbell makes sure consumers can experience QVC anywhere and everywhere. Examples include the launch of a second broadcast channel, QVC Plus, with a reach of 33 million, a new cross-platform format for QVC’s lifestyle and home decor show, “You’re Home with Jill,” and live activations on Facebook, Twitter and Instagram surrounding “In the Kitchen with David.” On balancing her personal and professional lives: “I strive to be as transparent as possible both in the workplace and at home on where my priorities lie.”
How can cable do better job at supporting the industry’s women?
We can continue to invest in our talent by offering up opportunities for creativity, growth, and development. As a leader, I personally believe in helping others advance by getting to truly know their traits and aspirations and translating those passions into roles, projects, skill sets and career paths.
What’s been the biggest story in cable this year?
The recent consolidation of Time Warner and Comcast is an opportunity for the cable industry to take advantage of the economies of scale to drive innovation across all platforms, and we look forward to continuing to work with our cable partners in new and exciting ways.
How do you define a successful career?
Remember, it’s a marathon, not a sprint. If you stay relevant, grounded, curious and passionate, you will be on the right path to enjoy a successful, fulfilling, long-term career.
Best trick for maintaining the personal-professional life balance?
I strive to be as transparent as possible both in the workplace and at home on where my priorities lie. With open, clear communication, everyone will know where you stand.