Dominguez is continually evolving the C-SPAN marketing department’s functions, ranging from community events, premiums and press outreach to branding, advertising and social media. This past year, she was a major player guiding the marketing campaign for the company’s 2016 Presidential race, “Campaign 2016: Road to the White House,” which included a marketing presence in key primary and caucus states as well as convention cities. She also added new history series “Supreme Court Landmark Cases” to her list of multiplatform promotional efforts. With a focus on serving the business or policy objectives of C-SPAN’s affiliate partners, Dominguez not only leads the marketing department but is a solid team player—traveling at times with the C-SPAN Bus, engaging with visitors, and attending various events.

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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