Thanks to Dominguez’s marketing chops, C-SPAN’s outreach efforts have increased despite a small staff and a nonprofit budget. Milestones include executing 269 events with C-SPAN marketing reps in various communities, developing MSO co-branded bus tours to universities, increasing local media hits by 15% and exceeding the social media campaign goal of one million Twitter followers and 500K Facebook likes by 206K followers and 140K likes, respectively. She’ll soon tackle C-SPAN’s signature election coverage with “Campaign 2016: Road to the White House.”

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State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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