Marty Dominguez
By
| February 5, 2014
VP, Marketing
C-SPAN
Dominquez’s efforts in the last year have focused on marketing C-SPAN’s content on platforms such as HD, Web video, interactive kiosks and downloadable apps. “Taking advantage of new digital opportunities, be they social media networks, apps, or targeting political blogs, C-SPAN is finally able to efficiently and cost-effectively reach specific audiences to drive viewership and user engagement,” she says.