Mark Lieberman
Title: President & CEO, Viamedia
Years in Cable: 20
Education: BSME, Tufts University; JD, Benjamin N. Cardozo School of Law
Best Advice in 7 Words or Less: Always remember—it’s all about the team.

Lieberman made a strong impression during his first year at Viamedia by overseeing the cable ad-rep company’s programmatic buying platform, placemedia. The system now reaches 210 television markets, allowing it to place national ad buys based on audience segments instead of just networks. Now that he has laid the groundwork, Lieberman is focused on expanding the company’s services and staying ahead of the technology curve.

The biggest innovation in cable over the last year: Programmatic TV
Favorite screen: iPad
Favorite vacation spot: Montauk, N.Y.
Favorite TV show as a kid: “M*A*S*H”
My favorite business/motivational book: Boys in the Boat by Daniel James Brown

The Daily

Subscribe
Tuesday–December 23

CFX Review: The Five Industry Stories that Defined 2025

Sometimes, to look forward, you’ve got to look back. As we head into 2026, the CFX editors reflect on the year that was, recapping what they believe were the five biggest stories of the past 12 months.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.