Mark Greenberg

Title: President and CEO, Epix

Years in Cable: 31

Education: BA, Providence College; MBA, Columbia University

One Word that Best Describes Me: #AnybodythatknowsmeknowsIcannotbelimitedtooneword

 

It’s all about growth for Greenberg. He punctuated 2015 with an agreement with Hulu that replaced its deal with Netflix, a deal with Sony PlayStation Vue for Epix’s first-run movies and original programs, and a deal with Google making way for Android TV to offer the Epix app to its authenticated subscribers. All of this is not to mention the introduction of new original series including “Graves,” “Berlin Station” and “America Divided.”

 

What does the future look like for skinny bundles and flexible packaging? We should avoid competing on price and focus on building maximum value for the consumer with more innovation and bigger, better offerings.

If this election year was a reality TV series, it would be called… “The Apprentice”

What should cable do to improve its image? The cable industry should make TV Everywhere a reality by working with programmers to build the largest library of content anywhere in the world.

My cable industry mentor and why: Tony Cox, who ran sales and marketing at HBO and was also the CEO of Showtime. His focus was on diversity, customer-centricity and employee value—I always remember what he told us: “the company’s most important assets go down the elevator every night.”

Virtual reality is: going to: Take off in a way 3D failed to.

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Women’s World Cup Could be Going to a Streamer

The U.S. rights to the 2027 and 2031 FIFA Women’s World Cups are up in the air, and it could be headed to a streaming service.

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