SVP, Brand Strategy and Marketing Communications
Time Warner Cable

Freeman has had an exhaustive – and exhausting – year. Namely, she spearheaded the relaunch of the TWC brand across its 28-state footprint, including a comprehensive brand refreshment program with a new look and messaging aimed at positioning the company as more of a lifestyle and entertainment brand. If that’s not enough, she also was a key member of the team that launched SignatureHome for residential customers, led marketing negotiations with the NBA, MLB, NHL, Fox Sports and NASCAR, and spearheaded the top-performing ad campaign for both the general and Hispanic consumer categories for the company.

The Daily

Subscribe
Tuesday–April 23

Optimum Adding TheGrio

Altice USA will launch TheGrio to Optimum customers beginning May 21, making it available to those subscribing to Optimum Core and above packages. The Allen Media Group channel is available in

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.