SVP, Brand Strategy and Marketing Communications
Time Warner Cable
Freeman has had an exhaustive – and exhausting – year. Namely, she spearheaded the relaunch of the TWC brand across its 28-state footprint, including a comprehensive brand refreshment program with a new look and messaging aimed at positioning the company as more of a lifestyle and entertainment brand. If that’s not enough, she also was a key member of the team that launched SignatureHome for residential customers, led marketing negotiations with the NBA, MLB, NHL, Fox Sports and NASCAR, and spearheaded the top-performing ad campaign for both the general and Hispanic consumer categories for the company.