SVP, Brand Strategy and Marketing Communications
Time Warner Cable

Freeman has had an exhaustive – and exhausting – year. Namely, she spearheaded the relaunch of the TWC brand across its 28-state footprint, including a comprehensive brand refreshment program with a new look and messaging aimed at positioning the company as more of a lifestyle and entertainment brand. If that’s not enough, she also was a key member of the team that launched SignatureHome for residential customers, led marketing negotiations with the NBA, MLB, NHL, Fox Sports and NASCAR, and spearheaded the top-performing ad campaign for both the general and Hispanic consumer categories for the company.

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Doing Good

Lifetime announced “Gift of a Lifetime,” part of the net’s pro-social giveback initiative partnering with charities to identify five women and their families to receive the “gift of a lifetime”

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