SVP, Brand Strategy and Marketing Communications
Time Warner Cable

Freeman has had an exhaustive – and exhausting – year. Namely, she spearheaded the relaunch of the TWC brand across its 28-state footprint, including a comprehensive brand refreshment program with a new look and messaging aimed at positioning the company as more of a lifestyle and entertainment brand. If that’s not enough, she also was a key member of the team that launched SignatureHome for residential customers, led marketing negotiations with the NBA, MLB, NHL, Fox Sports and NASCAR, and spearheaded the top-performing ad campaign for both the general and Hispanic consumer categories for the company.

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Charter, Comcast, Liberty Global Talk Cable’s Competition

It’s a very busy Thursday for the Syndeo Institute at The Cable Center. It’s not only hosting its annual Cable Hall of Fame celebration at the Ziegfeld Ballroom in NYC this evening, but also opened the day with an exclusive industry leadership forum just a few blocks away at the Paley Media Center.

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May 5
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