DeLuca was a key driver in the successful launch of Bravo’s first scripted series, “Girlfriends’ Guide to Divorce,” overseeing the marketing team as it executed a series of traditional and non-traditional initiatives timed to the launch. Highlights included a buzzy ad campaign featuring series star Lisa Edelstein and that was banned by the MTA for being too risqué. A role model for Latinas and working mothers, DeLuca says that she supports “cultivating talent in front of and behind the camera.”
What’s your biggest professional accomplishment in the past 12 months?
Being a key player in launching scripted programming on Bravo, which has been a predominantly reality network. In the past 12 months we successfully introduced two new scripted series, both of which are coming back for second seasons.
How do you define diversity?
The melding together of different ideas, personalities, backgrounds, and beliefs to create amazing things.
How can cable better support diversity?
Invest in cultivating talent in front of and behind the camera.