Elevated this year to her new post, Deluca is now charged with creating marketing initiatives that emphasize multiscreen media usage and position Bravo as a leader in ad sales research. And she suggests the industry pay close attention to TV Everywhere. “It is going to change the way we consume media and measure it,” she says. “I’m excited to see how it all unfolds and be a part of it all.”

Who has been your strongest mentor, and why?

My mom. She is always behind me, cheering me on and telling me that I can do more. Growing up in Puerto Rico on a farm, her choices were limited. She encourages me to be better every day and has sacrificed so much to give me the opportunity to succeed.

What qualities do you look for when making a new hire?

I look for people that are passionate about what they do and are hungry to be the best.

Name one emerging trend in cable we should all have our eye on.

TV Everywhere is going to change the way we consume media and measure it. I’m excited to see how it all unfolds and be a part of it all.

The Daily

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C-band Auction Concludes

The C-band auction officially came to a close Friday after 97 rounds of bidding that grossed just under $81bln, cementing its place as the highest-grossing spectrum auction held in the US. FCC chairman Ajit

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