Elevated this year to her new post, Deluca is now charged with creating marketing initiatives that emphasize multiscreen media usage and position Bravo as a leader in ad sales research. And she suggests the industry pay close attention to TV Everywhere. “It is going to change the way we consume media and measure it,” she says. “I’m excited to see how it all unfolds and be a part of it all.”

Who has been your strongest mentor, and why?

My mom. She is always behind me, cheering me on and telling me that I can do more. Growing up in Puerto Rico on a farm, her choices were limited. She encourages me to be better every day and has sacrificed so much to give me the opportunity to succeed.

What qualities do you look for when making a new hire?

I look for people that are passionate about what they do and are hungry to be the best.

Name one emerging trend in cable we should all have our eye on.

TV Everywhere is going to change the way we consume media and measure it. I’m excited to see how it all unfolds and be a part of it all.

The Daily

Subscribe

YouTube Originals No More, Daniels Departing

Susanne Daniels, YouTube’s Global Head of Originals, is stepping down on March 1 and the company as a whole is pivoting away from its YouTube Originals initiative.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 21
Cablefax 100 – 2022 Nominations Due: January 21, 2022
Mar 11
The FAXIES 2022Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.