Marge Jackson

As the dynamic force behind the Comcast’s call center sales operations, Jackson created a 300-person digital web sales team that has seen close rates increase from 30% to 60%. Her customer-centric sales approach is proving to be a key part of increasing market share and subscriber growth. “With today’s technology, customers have an incredible amount of information at their disposal,” Jackson says. “When they call us, they often know what services and packages they want. When we pick up the phone, or chat conversation, we need to meet our customers where they are, anticipate their need and serve them in the way that’s personalized, easy and exciting.”