As the network’s president, Santana’s goal is to preserve and extend Telemundo’s reach across all viable platforms. And he’s had a banner year in doing so, as he helps steer the engagement of young audiences. In March, Season 4 of “El Senor de los Cielos,” a Telemundo super-series, aired to 2.79 million viewers—the largest total viewer premiere ratings in the network’s history. During Santana’s tenure with the company, Telemundo has become the second-largest worldwide distributor of Spanish-language programming, with programs airing in more than 100 countries. Santana is a current member of the Board of the Miami Symphony Orchestra.

The Daily


Editor’s Note

Your next issue of Cablefax Daily will arrive Monday. Stay safe and enjoy

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up