As the network’s president, Santana’s goal is to preserve and extend Telemundo’s reach across all viable platforms. And he’s had a banner year in doing so, as he helps steer the engagement of young audiences. In March, Season 4 of “El Senor de los Cielos,” a Telemundo super-series, aired to 2.79 million viewers—the largest total viewer premiere ratings in the network’s history. During Santana’s tenure with the company, Telemundo has become the second-largest worldwide distributor of Spanish-language programming, with programs airing in more than 100 countries. Santana is a current member of the Board of the Miami Symphony Orchestra.

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Friday–December 5

Post-Split: Discovery Global and Versant See DTC Future Beyond Linear

Netflix is set to acquire Warner Bros., but that will be after Discovery Global and its cable brands split from WBD and set out on a path that isn’t unlike Versant Media’s own strategy.

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