Marcela Tabares

Shifting viewing patterns are the new normal in cable, and Tabares keeps A+E Networks on the cutting edge of new approaches to measuring how programming content impacts ads and buying habits. She’s a pro at bridging the gap between hard data-driven analytics and the cultural and human insights of qualitative research, and shares her insights on new approaches to measurement with the greater A+E team as well as her industry peers. Diversity, she says, “goes hand-in-hand with inclusivity, which is about respecting and embracing all the wonderful differences in perspective and background.”