Benson identifies and executes strategic market opportunities to drive improvement in loyalty with multicultural subscribers. She also supports mentoring and is a passionate advocate for diversity and inclusion. Benson has served on the board of WICT’s Chicago-area chapter and is an active member of NAMIC. She says she defines success the same way her 5-year-old daughter does: by asking “Am I doing what makes me happy?”

What’s your biggest professional accomplishment in the past 12 months?

Our results. The team has driven material improvements in customer losses this year. This is due to the outstanding focus on Customer Experience coupled with really smart marketing programs that the Divisions and our corporate team have executed. We’re getting smarter about our customers and what issues are creating the most pervasive churn and we’re using that knowledge to make a difference.

Best business advice you’ve received?

Know your limits (but test them first). Take risks, have confidence, don’t be afraid to challenge everyday thinking – and be brave.

How do you define success?

The same way that my 5-year-old daughter does when she asks herself, “Am I doing what makes me happy?” If there is a long pause or tears…well, there you have it. Go do what makes you happy. Nothing else will last.

The Daily

Subscribe

Bill Aims to Block Huawei, ZTE equipment

Reps Anna Eshoo (D-CA) and Steve Scalise (R-LA) introduced legislation Tuesday that would prevent equipment manufactured from Chinese state-backed firms like Huawei and ZTE from being further utilized or marketed in the US.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.