VP, Retention Channel Marketing
Comcast Cable

Over the next several years, the bulk of Comcast’s customer growth is expected to come from customer retention and multicultural audiences. No one is better positioned to ride that wave than Benson. She’s been racking up new subscribers against the rising tide of streaming video competitors. “Today, consumers have many choices,” Benson says, “Our challenge will be to simplify our message in a way that cuts through the noise.” With her talent, we have faith she can.

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Friday–September 12

Father of Cable Modem’s Untold Story in New Book

September seems to be the unofficial month for industry book releases, but when it comes to Rouzbeh Yassini-Fard’s “The Accidental Network,” it has taken years to get around to explaining how his struggling LANcity created the cable modem and transformed the internet forever.

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