VP, Retention Channel Marketing
Comcast Cable

Over the next several years, the bulk of Comcast’s customer growth is expected to come from customer retention and multicultural audiences. No one is better positioned to ride that wave than Benson. She’s been racking up new subscribers against the rising tide of streaming video competitors. “Today, consumers have many choices,” Benson says, “Our challenge will be to simplify our message in a way that cuts through the noise.” With her talent, we have faith she can.

The Daily

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Wednesday–April 8

USF’s Administration Problem

For the last few years, certain communications practitioners have been quite animated over the need to fix the FCC’s Universal Service Fund (USF), focusing solely on the contributions side of the equation

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