Recently promoted Cueva oversees programming and development for OWN’s Saturday night programming block, which regularly scores ratings wins among African American women. It’s important to Cueva that diversity extend to storytelling on the network, and she sees diversity as going beyond the standard definition of different races and genders. “It’s about a variety of life experiences,” she says. “Everyone has a unique outlook and perspective on life and their own creative and interesting way to tell a story.”

What’s your biggest professional accomplishment in the past 12 months?

My promotion to Senior Vice President, Development and Programming for OWN.

Best business advice you’ve received?

People come first, results come second.

How do you define diversity?

In addition to the most standard definition of diversity—variety of different races and genders—it’s about a variety of life experiences. Everyone has a unique outlook and perspective on life and their own creative and interesting way to tell a story.

What’s been the biggest story in cable this year?


The Daily


Broadcasters Loop in FCC on their Big 4 LPTV/Multicast Stance

With the FCC embarking on its congressionally required review of media ownership rules, the retransmission jabs are coming in hard and fast.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Mar 31
The FAXIES Awards 2023 Enter at Best Price by Friday, March 24
Apr 28
Top Ops & Regional RainmakersNominations Due: April 28
May 19
The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.