Maitee Cueva
Recently promoted Cueva oversees programming and development for OWN’s Saturday night programming block, which regularly scores ratings wins among African American women. It’s important to Cueva that diversity extend to storytelling on the network, and she sees diversity as going beyond the standard definition of different races and genders. “It’s about a variety of life experiences,” she says. “Everyone has a unique outlook and perspective on life and their own creative and interesting way to tell a story.”
What’s your biggest professional accomplishment in the past 12 months?
My promotion to Senior Vice President, Development and Programming for OWN.
Best business advice you’ve received?
People come first, results come second.
How do you define diversity?
In addition to the most standard definition of diversity—variety of different races and genders—it’s about a variety of life experiences. Everyone has a unique outlook and perspective on life and their own creative and interesting way to tell a story.
What’s been the biggest story in cable this year?
Empire.
