An executive who began on the film side of the business, Ramirez understands how to build storylines that resonate with audiences. She was integral in the development of the new slate of original series with the relaunch of NUVOtv last summer, and she played a major role in bringing “Dexter” and its significant ratings to the network. She’s now looking to continue development of compelling new programming and explore new content opportunities for Fuse. “Diversity means more than cultural and ethnicity in the 2014 landscape of cable television,” she says. “Diversity should stand for differing points of view that aren’t be serviced elsewhere on television that embrace authenticity, discovery and evolution.”
What’s the definition of diversity in 2014, and how can the cable industry do better in the area of inclusiveness?
Diversity means more than cultural and ethnicity in the 2014 landscape of cable television. Diversity should stand for differing points of view that aren’t be serviced elsewhere on television that embrace authenticity, discovery and evolution. As creators of content and programmers we need to not only appeal to our audience but reflect their experience and the ever evolving world they live in. It’s our challenge to create unique viewing experiences with strong points of view that aren’t being recognized in traditional network television and yet make sure everyone still feels invited to the party. It’s a true balancing act but I’ve always believed the more specific and unique a story or view point the more universal and transcendent it’s impact will prove to be.
What qualities do you look for when making a new hire?
First and foremost a solid sense of self as well as strong opinions, and the ability to articulate and support those opinions, creatively and otherwise. I also look for candidates with passion, a passion for television and a belief that they’re fortunate to work in such a” fun” industry. Lastly I think you can never have too many leaders on a creative team, so leadership potential and management skills are also important to me when making a new hire.
Name one emerging trend in cable we should all have our eye on.
If it’s not fully realized yet as an emerging trend, I believe it’s coming, and that’s the scheduling of short form and interstitial programming that once was thought of as strictly digital content showing up across all platforms including linear television. Nuvo and Fuse are prime to be the leaders in this as both channels are aimed at multi-ethnic millennials largely consuming content viathe web, mobile and social media.