It’s been a very rewarding year for Silberwasser as it was Telemundo’s best-year ever with strong ratings and share growth in key day parts, particularly in Monday-Friday primetime. Named president of the network only about a year ago, he has worked closely with NBCUniversal’s Hispanic Enterprises and Content senior team and Telemundo’s leadership to develop entertainment, sports and news growth strategy with a focus on increased market share and profitability. Over the course of his career, the Discovery vet has acquired a deep understanding of the U.S. Hispanic and Latin American markets. No wonder he considers “Don’t improvise… know what you are talking about” the best business advice he has received.
What’s your biggest professional accomplishment in the past 12 months?
It’s very rewarding to see Telemundo have its best year ever, with strong ratings and share growth in key dayparts, particularly in Monday-Friday primetime. The team has done a fantastic job in setting a new course for the network based on different and new ideas, demonstrating that Telemundo is an innovator in the marketplace.
What’s the best business advice you’ve received?
Don’t improvise…know what you are talking about.
How do you define success?
Being able to enjoy what I do.