In 2015, Carr and his team led a successful sponsor-driven BET Experience and BET Awards weekend with more than 13 million viewers tuning in for the premiere, making the BET Awards cable’s #1 award show among adults 18-49. Carr also helped partner with the National Basketball Players Association to broadcast the inaugural “Players Awards.” And as chairman of the Louis Carr Internship Foundation, Carr helps provide paid internships for students of color at leading media and marketing companies. “BET Networks delivers celebrity, genuine community, deep audience connection and a rich environment for brand immersion and brand consumption,” Carr says.
What’s your biggest professional accomplishment in the past 12 months?
The comprehensive BRAND LOVE study that we launched this year shows BET is the leader of the pack in cool factor, 100% commitment to African American viewers and “lean in” emotional attachment. The study is the first of its kind to capture “real time” reactions and get a critical read on the affinity and “it factor” networks have with viewers who frequently watch them. Among the core target of Black adults 18-49, BET is the #1 brand among 33 competitors, delivering the highest brand love score. Centric ranked #4. The critical measurement involves emotional attachment and engagement in five key areas that audiences have with networks they embrace for all of their entertainment.
BET was ranked Best-In-Class in the following categories:
• #1 Network for one of my favorites,
• #1 Network with a fresh outlook on entertainment, music and fashion,
• #1 Network for an ad /sponsor is considered a recommendation to viewers,
• #1 Network featuring liked-personalities, celebrities and talent, and
• #1 Network that respects my culture.
BET Networks delivers celebrity, genuine community, deep audience connection and a rich environment for brand immersion and brand consumption. Our brand has always been a trailblazer – with our content trending, influencing and leading the culture.