CFO, Scripps Networks Interactive

Hickok’s relationship with Scripps dates back to 1988, when she was hired as a financial analyst in the corporate finance department. Today, she leads the company’s global financial and accounting functions, including reporting, tax, treasury, risk management, and planning and analysis. She was at the forefront of the company taking full ownership of Travel Channel earlier this year. Although Hickok’s job is detail-oriented, her advice to her 13-year-old self is sage: “I’d do my best to convince myself not to be a perfectionist. Know when to draw the line so you can avoid the dreaded ‘perfectionist paralysis.’”

Which sector of the cable industry best demonstrates gender equality? Which could use some enlightenment?

I think women are well represented in the content creation and marketing sectors of our industry. I certainly see that every day at Scripps Networks, and I’m proud to work for a company that really walks the walk when it comes to empowering capable women. However, we need better female representation in the IT and technical operations side of the business, and that’s not a new trend. I hope the industry makes a concerted effort to address this deficit in the coming years.

What advice would you give your 13-year-old self?

First and foremost, I would tell my 13-year-old self to be bold and confident. After that, I’d do my best to convince myself not to be a perfectionist. Know when to draw the line so you can avoid the dreaded “perfectionist paralysis.”

What’s been the biggest story in cable this year?

I’d say there’s actually two big stories – consolidation and cord cutting/cord shaving. The industry landscape is much different today than it was even just a few years ago, and these two headlines are a big reason why. TV viewers continue to evaluate how they want to pay for and consume content, so I’m sure the talk about skinny bundles and other new subscription services won’t slow down any time soon. Additionally, the number of players in the industry has changed significantly, and that has a ripple effect that touches all of us in different ways.

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