It’s not easy being an indie in a universe of cable conglomerates. Formerly head of ad sales at Current TV, Janneman has tripled Ovation’s ad sales since coming to the network in 2009. She excels at guiding the network’s business strategies to deliver incremental viewership, ad sales revenue and overall brand momentum, and believes women should take charge in “leadership positions across the media landscape.”

 

Where are the biggest growth areas for women in cable?

Leadership positions across the media landscape. CEO’s, programming, technology, advisors. Everywhere – women need to take charge and lead.

 

 What’s the most important aspect of mentoring?

That you’re not purposefully mentoring. That what you do every day and how you behave provide teachable moments without having to call them out as such.  It should be natural!

 

Best trick for maintaining the personal-professional life balance?

There is no trick and there is no work/life balance.  Some days you need to be totally focused on work and some days totally focused at home.  To be present whatever you do and wherever you are.

The Daily

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TV Using Digital to Feed and Extend the Brand

From reality to comedy to true crime, series with strong multimedia ties were in the spotlight at the recent Television Critics Assn press tour in LA.

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