Following the launch of TWC TV Ads Everywhere (a multiscreen solution offering live ad insertion capabilities), Meier is now turning her attention to improving targeting across all screens, planning tools and data. Outside of work, she spends time volunteering for Hollywood’s Habitat for Humanity. That’s when she’s not on the golf course or on a sailing race course. “I’m personally energized by people and competition,” she says.
How do you define a successful career?
Prepare for opportunities. Be passionately curious, engaged and willing to adapt to stay relevant. The development of a personal brand that elevates and separates you from traditional roles, allowing you to move beyond a traditional career path. Also, define success by the people and teams you lead, serve and mentor. Their satisfaction, commitment, motivation and passion drive my professional ambitions and goals.
Best trick for maintaining the personal-professional life balance?
I have been privileged to have worked with an executive coach who focused on sustainability versus balance. Dedication to one’s career and goals can mean long hours and absences from family and friends, but knowing when you need to shift focus and activity is vital.
When not in the office, where are we most likely to find you?
I’m personally energized by people and competition, so when I am away from the office you can find me either on the golf course or competing in a sailing race course!