An innovative leader in the digital space, Hsia is an industry trailblazer in real-time, interactive and transmedia storytelling. Take her team’s digital video series “Top Chef: Last Chance Kitchen,” which won an Emmy for Outstanding Multiplatform Storytelling. Or Bravo’s Play Live technology, which lets viewers influence live broadcasts. She recently led Bravo into the social commercial arena with a call to action during commercial breaks of “The Real Housewives of Beverly Hills,” and on Oxygen.com she’s brought a responsive design website and more social and video features for viewers. “I’ve had amazing bosses as mentors, but I would say my most influential mentors these days are the young staff on my team,” she says. “Digital is such a fast-moving and evolving space and they’ve taught me so much about millennial content consumption and where we need to be looking next.”

What’s been your company’s biggest innovation this year? 

I continue to be a big believer in multiplatform storytelling – whether through rich transmedia executions or real-time interaction. It’s about bringing the audience on a new journey to discover deep content experiences.

Who has been your strongest mentor, and why?

I’ve had amazing bosses as mentors, but I would say my most influential mentors these days are the young staff on my team. Digital is such a fast-moving and evolving space and they’ve taught me so much about millennial content consumption and where we need to be looking next.

What qualities do you look for when making a new hire?

Assuming the person has the necessary skills for the job, I’m also looking for genuine interest and curiosity, grit and a collaborative nature. If you’ve got those qualities, you are going to do great at our shop!

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Nielsen Gauges Cross-Platform Viewership

Nielsen launched monthly viewership visualization tool “The Gauge” Thursday.

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