Lisa Hsia
EVP, Digital Media
Bravo Media
When one of the properties you oversee is called TelevisionWithoutPity.com, you’re clearly connected with your audience. Interactive guru Hsia has transformed Bravo’s digital media business into a standard-setting mecca for viewer engagement. Just witness the near-constant buzz around Bravotv.com. She also has purview over Infoframe, which makes on-air programming and commercials interactive; real-time viewing experience Bravo Talk Bubble, and tablet and mobile app Bravo Now, which enables fans to participate in a live viewing companion experience on the go.
When it comes to digital trends, what’s something the kids are doing today that we’ll all be doing tomorrow? A “desktop computer” – what’s that? Access to technology and content on the go is assumed!