Lisa Griffin

Griffin has enhanced TNT, TBS, TCM and truTV’s financial management processes while offering professional guidance and mentorship to her staff and others. Moreover, she has played a significant role in the company’s two largest business resource groups, Turner Women Today and Black Professionals at Turner. Griffin recommends paying attention to viewers’ habits of multi-tasking while watching television and “even more importantly, how social media is driving tune-in and increasing viewers’ subsequent engagement with advertising.”

Who has been your strongest mentor, and why?

A fellow colleague of mine who has been instrumental in my recent development always asks, “To what end?” The answer to that question is critical when one is determining their next move for any situation, and I value my mentor for being a straight shooter and asking me self-reflective questions like that one. The question “To what end?” is also a way to keep one focused on an established goal.

What qualities do you look for when making a new hire?

When hiring new employees, I look for individuals who bring a diversity in thought, experience and approach. I place a high value on individuals who can articulate their passions and opinions in the interview.

Name one emerging trend in cable we should all have our eye on.

In the last couple of years, we’ve seen various studies on viewers multi-tasking while watching television and, even more importantly, how social media is driving tune-in and increasing viewers’ subsequent engagement with advertising.