Lisa Fischer

How do you define a successful career?

Success is very personal. I have been fortunate to be a part of many successful teams and inspiring brands.  Work life balance has always been a priority and with the support of family and key leaders—my career has been fulfilling. The ability to effect change within a company along with mentoring and leading teams to achieve their goals both personally and professionally is defining for me.  At the end of the day, companies need to meet financial goals, yet for me, a successful career is defined by everyone winning.

Fischer joined UP from ION earlier this year, quickly developing a sales strategy and executing more than 250 Upfront presentations across the country. She restructured the ad sales team, which included opening a Chicago office, and is determined to exceed sales goals. Her tip for balance? “I identify a priority list for both personal and professional life on a daily basis and stick to it!”

Best trick for maintaining the personal-professional life balance?

The trick is really about discipline against distraction. I identify a priority list for both personal and professional life on a daily basis and stick to it!

When not in the office, where are we most likely to find you?

Enjoying the outdoors running, skiing  boating and time with family. In the fall, I look forward to attending my alma mater, the University of South Carolina, for Gamecock football with my daughter—a recent grad . My youngest Alix, loves when I cheer her on during the ODU swimming and diving events in the southeast!  Of course, I get to enjoy skiing while I support my husband Ken as he volunteers as a Mt. Snow ski patroller.